Event Overview
ShishaMesse 2026 will take place from May 8–10, 2026, at the Congress Center Frankfurt in Frankfurt.
Recognized as one of Europe’s most influential trade shows for the vape and shisha industry, the event continues to expand in both scale and relevance.
- Exhibition Area: 25,000 sqm
- Exhibitors: 448+
- Expected Visitors: 35,000+
- Organizer: Projekt20drei10 GmbH
Floor plan
What Makes ShishaMesse Stand Out?
ShishaMesse isn’t just another trade show—it’s where Europe’s vape and hookah markets actually connect and do business.
The exhibition is divided into two main sections:
- Vape Hall
- Shisha (Hookah) Hall
This clear structure helps buyers quickly navigate between product categories while giving brands more focused exposure.
You’ll find everything from:
- Disposable and refillable vape devices
- E-liquids and nicotine alternatives
- Hookah pipes and accessories
- Charcoal, flavors, and lounge equipment
- Retail display solutions and bar décor
What sets this show apart is the mix of modern vape innovation and traditional shisha culture—something you don’t often see combined at this scale.
Why Attend in 2026?
If your goal is growth, this is not a “nice-to-have” event—it’s a strategic one.
1. Direct Access to Buyers
Unlike many exhibitions, ShishaMesse attracts a high percentage of wholesalers, distributors, and shop owners. These are decision-makers, not just visitors browsing.
2. Fast Network Expansion
You can build a high-quality contact database in just three days, including:
- European distributors
- Retail chain buyers
- Brand partners and OEM clients
3. Strong Media & Marketing Presence
Industry media, influencers, and marketing professionals attend in large numbers, making it easier to:
- Launch new products
- Build brand visibility
- Gain organic exposure across European markets
4. High Engagement Environment
Live shows, product demos, and interactive booths create real foot traffic—not empty aisles. Many exhibitors report results exceeding expectations, especially in lead generation.
Product Categories
The show covers the full supply chain of both industries:
- Vape devices (disposable & refillable)
- E-liquids and nicotine solutions
- Hookah pipes and accessories
- Shisha tobacco and alternatives
- Charcoal and heating systems
- Lounge and retail decoration
- Emerging products and innovations
Tickets & Entry
- Ticket Price: حوالي ¥900 (approximate reference)
- Most tickets are valid for multiple entries during the event
- Some options may include single-day access
Venue & Transportation
The event is hosted at:
Congress Center Frankfurt
Ludwig-Erhard-Anlage 1
60327 Frankfurt am Main, Germany
Getting There
From Frankfurt Airport (FRA):
Take S-Bahn lines S8 or S9 to “Messe” station (15–30 minutes).
From Frankfurt Central Station (Hauptbahnhof):
- 10-minute walk, or
- One stop via S-Bahn
Public Transport Nearby:
- Messe Station: S3–S6, S8, S9
- Festhalle/Messe: U4, U5, tram lines 16 & 19
Many exhibition tickets include free public transport within Frankfurt on the day of your visit.
Final Take
ShishaMesse has grown into a key event for the European vape and hookah industry. If you’re serious about entering or scaling in Europe, this is one of the few exhibitions where you can:
- Meet real buyers
- Validate products quickly
- Build long-term distribution channels
Skip it, and you’re likely missing how the European market is actually moving.