According to Interfax, Russia is considering a new regulatory approach that could give regional authorities the power to temporarily ban the sale of e-cigarettes within a controlled pilot framework.
The proposal comes as part of amendments approved in the second reading of a draft law on licensing the trade of tobacco and nicotine-containing products. The amendments were reviewed and supported by the government’s legislative commission, according to the office of Deputy Prime Minister Dmitry Grigorenko.
Pilot Program Timeline: 2027–2032
Under the current plan, the pilot program would run from March 1, 2027, to March 1, 2032. During this period, selected regions will be allowed to introduce restrictions or outright bans on e-cigarette sales. The goal is to evaluate the effectiveness of these measures before considering broader nationwide policies.
Regions that choose not to participate in the pilot will continue operating under a unified licensing system for the distribution of tobacco and nicotine products.
Licensing System and Retail Compliance
In areas where no sales ban is introduced, a standardized regulatory model will remain in place. This system requires wholesalers and retailers to obtain licenses in order to legally sell tobacco and nicotine-containing products.
Russia already enforces restrictions on tobacco sales near educational institutions. Retail sales are prohibited within 100 meters of schools and similar facilities. Once the new licensing framework is implemented, violations of this rule could result in the revocation of retail licenses.
Authorities have also clarified that the 100-meter restriction will be calculated with consideration for both physical barriers and natural obstacles, ensuring more precise enforcement.
Implementation Timeline Shifted to October 2026
Russia had originally planned to introduce the licensing system for nicotine products on March 1, 2026. However, the timeline is now expected to shift to October 1, 2026.
The draft law, initiated by the Ministry of Finance and already approved in its first reading, is still undergoing revisions before final adoption.
What This Means for the Market
If implemented, this dual-track approach—combining regional pilot bans with a national licensing system—could significantly reshape Russia’s e-cigarette market. It also reflects a broader global trend toward tighter regulation of nicotine products, especially in response to youth usage and public health concerns.