DOJO has officially launched its latest disposable vape, the PUREX 60K, developed with technology support from VAPORESSO. Positioned as a high-capacity device, this model introduces a new approach to e-liquid storage and aims to deliver more consistent flavor over time.
A New Concept: INSTA-JUICED™ Technology
DOJO describes the PUREX 60K as “The World’s First INSTA-JUICED™ Vape.”
At its core, this concept focuses on separating the e-liquid from the coil system during storage.
Instead of keeping the liquid in constant contact with the heating element, the device uses a 0+16mL structure:
- E-liquid remains sealed in a separate chamber before activation
- Once activated, the liquid flows into the atomization system
This design helps reduce flavor degradation caused by long-term storage, aiming to deliver a fresher taste when the device is first used.
“Built in the USA” Positioning
One of the key messages across DOJO’s product page is its “Built in the USA” claim.
The brand emphasizes:
- Manufacturing processes carried out in the United States
- Use of US-produced e-liquid
- Controlled production standards for consistency and quality
Visuals of labs and production lines are also used to reinforce this positioning and build trust around supply chain transparency.
Up to 60,000 Puffs
The PUREX 60K is designed for extended use, offering up to approximately 60,000 puffs.
This high puff count is supported by:
- A large e-liquid capacity
- Efficient internal structure and power management
For users looking for longevity in a disposable vape, this is one of the standout features.
Transparent E-Liquid Tank
The device features a visible e-liquid chamber, allowing users to easily monitor how much liquid remains.
This practical design removes guesswork and helps users better manage usage.
Battery and Performance Modes
The PUREX 60K is equipped with a 1000mAh battery, along with a display area at the bottom showing battery status.
It also includes two operating modes:
- SMART Mode – optimized for performance and vapor quality
- ECO Mode – designed to extend battery life and overall usage time
Leak-Resistant Design
DOJO highlights multiple anti-leak features in this device:
- Isolated e-liquid storage system
- Improved wicking and liquid delivery design
- Tested across different environments to minimize leakage
These elements are intended to provide a cleaner and more reliable user experience.
Flavor Options
The PUREX 60K comes in a wide range of flavors, including:
- Mexico Mango
- Citrus Bomb
- Watermelon Ice
- Strawberry Ice
- Juicy Grape
- Sour Fukig Fab
- Miami Mint
- Frozen Banana
- Sour Apple Ice
- Blue Raz Ice
- Clear
- Tobacco
Final Thoughts
With the PUREX 60K, DOJO is clearly focusing on three things: flavor consistency, high puff capacity, and manufacturing credibility. The INSTA-JUICED™ concept is a notable attempt to address a common issue in disposable vapes—flavor loss during storage—while features like the transparent tank and dual modes add everyday usability.
If you’re targeting long-lasting performance with a more controlled flavor experience, this device is positioned to stand out in the current market.